Best Free Logo Makers for Small Business

Short answer

Canva is the best all-around free logo maker — huge template library, easy editing, free PNG downloads. Shopify's free logo maker (formerly Hatchful) is the fastest option if you just want something clean quickly. Both let you make and download a logo free.

Best free logo makers compared

Canva — Best all-around

Free tier: yes (PNG download is free; SVG download needs Canva Pro)
Hundreds of logo templates across every industry
Full drag-and-drop editing — change fonts, colours, icons, layout
Access to an extensive icon library
Best for: Most small businesses; anyone who wants full control

Shopify Logo Maker (formerly Hatchful) — Best for speed

Free, at shopify.com/tools/logo-maker; the old Hatchful address now redirects there
Start with your business name and pick from AI-generated logos you can customise
Less customisation than Canva but good results fast
Best for: Getting something solid in 15 minutes

Looka — Best AI-generated options

Free to design and preview; downloading costs money. Its pricing page (October 2026) lists a Basic Logo Package at $35 one-time, and a Brand Kit subscription at $96 a year that adds matching social and business-card designs
AI generates multiple logo variations based on your preferences
Best for: businesses happy to pay once for AI-generated options and the files in several formats

Wix Logo Maker — Best free download formats

Free with a free Wix account (Wix calls it Wixel); you do not need a Wix website
Wix says you can download the finished logo free in high resolution and any format, including SVG and transparent PNG
Best for: anyone who needs a free SVG, which Canva only gives on its paid plan

Adobe Express — Best for brand kit integration

Free tier available
Connects to your other brand assets (social templates, etc.)
Part of the Adobe ecosystem — useful if you use other Adobe tools
Best for: Businesses already using Adobe products

When to pay for a custom logo

Consider paying a designer (on a marketplace like Fiverr or 99designs, or locally; prices vary widely, so compare a few quotes) when:

You're in a competitive market where brand differentiation matters
Your logo will be used on signage, vehicles, or uniforms
You want something genuinely unique that reflects your brand
DIY options feel generic for your industry

What to download

Always get:

PNG with transparent background (for web use)
High-resolution PNG or JPG (for printing)
SVG if possible (for scaling without quality loss)