Is GetResponse better than Mailchimp?

GetResponse is better than Mailchimp for automation and value — it includes marketing automation, webinars, and landing pages on plans where Mailchimp charges extra or doesn't offer them. Mailchimp is easier for absolute beginners sending simple newsletters.

GetResponse offers a free plan for up to 500 contacts, 2,500 emails a month and one landing page. Paid plans start at $19/month for 1,000 contacts; the Starter plan includes one custom automation workflow, and full automation starts on the Marketer plan. Mailchimp's free plan allows 250 contacts and 500 emails a month.

Why is Mailchimp so expensive now?

Mailchimp's free plan now allows 250 contacts and 500 emails a month, and does not include automation flows. Many small businesses find GetResponse, MailerLite, or Brevo better value as their list grows.

GetResponse vs Mailchimp for Small Business (2026)

Short answer

GetResponse wins on automation and value — more features per dollar, built-in landing pages, and webinar hosting on its Creator plan and above. Mailchimp wins on ease of use and brand recognition — better for beginners who just need a newsletter with no automation.

Price comparison

Plan	GetResponse	Mailchimp
Free	500 contacts, 2,500 emails/mo, 1 landing page	250 contacts, 500 emails/mo
Entry paid	$19/mo (Starter, 1,000 contacts)	From $13/mo (Essentials, 12-month promo price)
Automation	Starter: 1 custom workflow; full automation from Marketer	Essentials: flows up to 4 steps; Standard from $20/mo (promo)
Landing pages	Unlimited on all paid plans	Included on all plans, including Free

GetResponse's $19/month Starter plan includes one custom automation workflow; its full automation suite starts on the Marketer plan. Mailchimp's Essentials plan allows automation flows of up to 4 steps, and Standard adds expanded flows.

Where GetResponse wins

Automation on the entry plan: Starter includes a custom workflow; Marketer and up include the full automation suite
Built-in landing pages — unlimited landing pages on all paid plans
Webinars: host webinars directly inside GetResponse on the Creator plan and above
Conversion funnels — build full sales funnels (opt-in → email sequence → sale) in one tool
Better value as you grow — pricing scales more predictably than Mailchimp

Where Mailchimp wins

Easier to start — simpler interface, better onboarding for first-time email marketers
More integrations — 300+ native integrations vs GetResponse's smaller library
Bigger free plan: 500 contacts and 2,500 emails a month, against Mailchimp's 250 and 500
Brand recognition — clients and partners are more likely to recognise it

Which to choose

Choose GetResponse if: You want automation, landing pages, or webinars — and you're on a budget. It's the better long-term platform for small businesses that plan to grow.

Choose Mailchimp if: You're sending a simple monthly newsletter to under 250 contacts and don't need automation yet. Start free, switch if you outgrow it.

Already on Mailchimp? Consider switching if your monthly bill has risen above $50 and you're not using its advanced features — GetResponse may cost less for the same capability; compare both pricing calculators at your list size.