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Shopify Launch Checklist (2026)

Everything a first-time Shopify store needs before opening for business — in one checklist. Tick items off as you go: your progress is saved in this browser, and the page prints cleanly.

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Store setup

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Shopify trial started ($1/month for first 3 months)
Store name and legal business name set in Settings → General
Free Shopify theme picked (you can switch later)
Logo uploaded (Canva or your own file)
Primary brand colour set in theme customiser
Favicon uploaded

Products

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At least 1 product listed with 3+ high-quality photos
Product title includes the main keyword customers will search for
Product description leads with benefits, not features
Price, SKU, and inventory count set for each product
Weight and dimensions set (required for shipping calculations)
Products organised into at least one collection

Payments

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Shopify Payments activated (2.9% + 30¢ per transaction)
Tax settings configured for your country/state
At least one secondary payment method enabled (PayPal, Shop Pay)
Test order completed and refunded successfully

Shipping

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Shipping zones set for every country/region you will sell to
Flat rate or calculated rates configured per zone
Free shipping threshold set (if offering)
Return/refund policy written and published on Policies page

Legal pages

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Privacy policy published (Shopify has a generator in Settings → Policies)
Terms of service published
Refund policy published
Shipping policy published
Contact page with email or form

Pre-launch checks

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Store preview tested on desktop, tablet, and mobile
All product pages load without errors
Checkout completes end-to-end with a real card (refund yourself after)
Abandoned cart email enabled (Marketing → Automations)
Custom domain connected (not just the .myshopify.com URL)
Google Analytics or Shopify Analytics confirmed tracking

First-week actions

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Share the store link with 20–30 people in your personal network
Post the launch on every social platform you use
Offer a launch discount or bonus (first 10 customers get 15% off)
Ask your first 3 customers for a review within 48 hours of delivery

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